Management and promotion of tourism in ghana: an exploratory study of tourism management in the bono east region

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The study assessed the impact of management and promotion of tourism in Ghana and explored into tourism management in the Bono East Region. In Ghana and particularly the Bono East Region, tourism planning, policies, and strategies must be set within a broader development perspective. The viability of pleasant and interesting tourist sites in a country reflects how leisure has become a key priority in a country. The policy direction of tourism promotion in Ghana has to do away with high fragmentation and focus on the need for coordination and collaboration to interact more effectively with other sectors of the economy, which this study seeks to review extensively. This study aimed to explore tourist sites in the Bono East Region to see how it is managed and how it is promoted in terms of advertising. Data was collected from 210 staff of tourist sites in the Bono East Region. The convenience sampling method was used to select the respondents. Data were analyzed both qualitatively and quantitatively. The results revealed that there are policy directions for tourism promotion in the Bono East region. Also, some benchmark policies can be suggested to management and government agencies to enhance Ghana's tourism development. Therefore, it was recommended that Ghana authorities can establish a sustainable financial mechanism, strengthen human resources and organizational structure; and improve project management mechanisms. The projects in the communities could be improved with adequate security, infrastructure, and funding.
A thesis submitted to the institute of distance learning, kunst in partial fulfillment of the requirements for the degree of master of science in marketing (idl)