Challenges of deposit mobilisation at Agricultural Development Bank

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JULY, 2015
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The bank of Ghana recently tasked the commercial banks to increase their capitalization. This has brought about some challenges to the banks. Amongst such challenges is the deposit mobilization within the banking Industry. The study seeks to investigate deposit mobilization within the operations of Agricultural Development Bank with specific reference to the branches in the Kumasi metropolitan area. Descriptive analysis was used to describe the behavior of individual variables. Account opening processes, loan application processes, non- functioning of ICT facilities inadequate branches and poor customer service delivery are identified as some of the challenges facing ADB in their deposit mobilization operations. The study recommends the following as some of the possible means of addressing the above challenges. Regular training of staff, reduce loan application requirement, improves ICT facilities, provision of attractive products such as mobile phone services, open new branches at vantage locations and ensure good customer services.
A Thesis submitted to the Department of Accounting and Finance, Kwame Nkrumah University of Science and Technology in partial fulfilment of the requirements for the degree of Master of Business Administration (Accounting Option)