The impact of green supply chain orientation on organizational innovativeness

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Green innovation represents a promising concept that can mitigate harmful environmental impacts while simultaneously enhancing business performance, fostering consumer confidence, improving cost-effectiveness, boosting productivity, and creating new opportunities for market share expansion. The study's findings highlight a noteworthy emphasis on stakeholder orientation within the cocoa industry in Takoradi, Ghana. Surprisingly, respondents' perceptions indicate a moderate level of attention to stakeholders, particularly employees and shareholders, who directly influence the firm. Notably, this study solely considers these two stakeholder groups. Interestingly, the findings also reveal that stakeholders, despite being acknowledged, are not extensively integrated into the day-to-day operations and decision-making processes of cocoa industry firms. This suggests room for improvement in effectively engaging stakeholders, aligning their interests with the company's objectives, and involving them in crucial decision-making processes. Furthermore, it is worth noting that within the realm of stakeholder orientation, there is a notable emphasis on shareholders over employees, potentially driven by the significant role shareholders play in funding the company's operations. In conclusion, the study underscores the potential benefits of green innovation and the need for a more comprehensive approach to stakeholder engagement within the cocoa industry in Takoradi, Ghana. By striking a balance between stakeholder interests and prioritizing sustainability, these companies can enhance both their environmental and organizational performance.
A thesis submitted to the department of supply chain and information sciences, Kwame Nkrumah university of science and technology in partial fulfillment of the requirements for award of degree of master of science in logistics and supply chain management