An evaluation of the prospects and challenges of entrepreneurship in the informal economy: a case of the central market, koforidua in the eastern region.

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The aim of this study was to find out about the prospects and challenges of entrepreneurship in the informal sector. Entrepreneurship has increasingly gained grounds in the informal sector over the last decade for various reasons. The informal entrepreneurs in koforidua central market were interviewed with the help of an interview guide to get information on entrepreneurship for the study. The research revealed that majority of people who enter into the informal sector, have little or no formal education and do not possess any certificate for formal jobs. These entrepreneurs usually face a lot of challenges from city authorities but their iii major challenge is land and space acquisition for business operation. The research also revealed that though the economy is tough and slow currently, most people would still opt for entrepreneurship in the informal sector since they acquire their source of livelihood from there. The research then recommended that policies should include stringent rules and laws to govern the sector and encourage easy formalization of businesses among others
A thesis submitted to the marketing and corporate department, faculty of business school in partial fulfillment of the requirements for the degree of master of science in marketing