Comparative study of the product appraisal of rural banks: The case of Atwima Kwanwoma, Sekyere, Nwabiagya and Odotobiri rural banks

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August, 2015
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The aim of this research was to appraise the product performance of four selected rural banks: Atwima Kwanwoma, Sekyere, Nwabiagya and Odotobiri. Secondary and primary data was gathered through questionnaires and interviews from the management and staff and customers of the four selected banks. Using tables, bar and pie charts to analyze the data, it was revealed that although Sekyere rural bank has the highest number of deposit products (9), it has the lowest customer base of 16% compared with Atwima Kwanwoma rural bank with six (6) but 37% customer base. This means that the number of products offered by a bank does not always determine its customer base. Again although Atwima Kwanwoma rural bank has the highest customer base in terms of deposit products, the money value of its deposit was relatively low. This again implies that number of a banks customer base does not really determine the monetary value of its deposit. The study further revealed that the commonest deposit products offered by the four banks are Savings, Current account and fixed deposit. It was also found that interest rates and level of has little influence on the patronage of loan products.
A thesis submitted to the Department of Accounting and Finance Kwame Nkrumah University of Science and Technology School of Business in partial fulfillment of the requirements for the degree of Master of Business Administration (Finance- Option),