The mediating role of green innovation in the relationship between corporate social responsibility and firm performance
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Date
2023
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KNUST
Abstract
The aim of the study was to evaluate the mediating role of green innovation on the relationship corporate social responsibility and firm performance. The study employed explanatory and descriptive research design. Thus, the study employed quantitative research method for data gathering and interpretation. The population of the study was employees of selected firms in Kumasi. The study considered a sample size of 200 respondents, primary source of data was collected on the field using structured questionnaires and convenience sampling technique. The data collected was analysed using Statistical Package for Social Sciences (SPSS). The study found that corporate social responsibility has a significant positive relationship with firm performance. Corporate social responsibility explains 51.7% of variability in firm performance. The study found that corporate social responsibility has a significant positive relationship with green innovation. The study found that green innovation has a significant positive relationship with firm performance. Moreover, the study found that green innovation mediates the relationship between corporate social responsibility and firm performance. The study recommends that companies should integrate CSR into their overall business strategy, rather than treating it as a separate initiative. This can involve setting specific CSR goals and metrics, and regularly tracking and reporting progress. Additionally, companies should prioritize creating a culture that supports innovation, including by encouraging experimentation, risk-taking, and creativity. This can involve providing resources and support for innovation initiatives, as well as promoting a growth mindset among employees.
Description
A thesis submitted to the department of marketing and corporate strategy of the school of business, Kwame Nkrumah university of science and technology, Kumasi in partial fulfilment of the requirements for the degree of master of business administration in strategic management and consulting.