Investigating employee retention strategies in a non-unionized environment: A case study of Anglogold Ashanti Obuasi

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The research was conducted to investigate employee retention strategies in a non-unionized environment at AngloGold Ashanti Obuasi (AGA). The study sought to establish the effectiveness of these strategies in terms of employee turnover and performance. In all 150 self-administered questionnaires were sent out to employees in non-unionized departments like the industrial relations department, all secretaries, management and outsourced companies that the company has engaged their services. Interviews were also used in the data collection process. The data collected were analyzed using the Statistical Package for Social Scientist (SPSS). The study revealed that retention of employees is not only based on financial rewards but also on recognition, feedback mechanism and work life balance. Other findings include: turnover rates, which has significantly reduced as a result of strategies being used. Feedback was also a major strategy used in employee retention and this has led to high levels of morale among employees in the study area. On a similar score, most employees believed retention strategies had significant effect on the cost of recruitment and significant effect on level of wastage. On the basis of these findings, it is recommended that management should include other strategies in the form of training and development, high performance work system like job security for employees, high involvement decision making strategy, and high commitment strategy. Lastly, staff retention is a shared responsibility of employees and managers and both must be involved in the development and implementation of retention strategies.
A thesis submitted to the School of Research and Graduate Studies, Kwame Nkrumah University of Science and Technology, in partial fulfillment of the requirements for the degree of Master of Business Administration (Human Resource Management). 2012