Branch Networking: a Case Study of Selected Ghana Commercial Bank Limited's Branches

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The lifeblood of every bank depends on how much deposit it can mobilize, since they exist E primarily buy and sell money. To this end banks must devise various strategies to buy or mobilize funds from the general public so that it can sell for a profit. Branch networking in banking in Ghana is seen as one of the major strategies of contemporary times by which funds could be easily mobilized for the development of our economy. To this end there has been Substantial investment in information technology, first to modernize their operations in response The bank in 2002, on a pilot programme set up Wide Area Network (WAN) for 2$ of its 133 branches and 10 agencies, by installing powerful software called FLEXCUBE which had the ability to offer new services such as telephone and internet banking. Of the six branches in Kumasi (now seven including Harper Road branch) four were part of the pilot project and they become the focus of our study. The objectives of the study were to identify why funds are still kept outside the financial institutions, examine the extent to which branch networking of GCB has been a tool in attracting a sizeable portion of such funds into its vaults as deposits and to present a report based on findings in a manner as to serve as grounds for recommendations for improvement in network banking as a tool for deposit mobilization to promote socio-economic development.
A dissertation presented to the Kwame Nkrumah University of Science and Technology School of Business, Kumasi in partial fulfilment of the requirements for the award of a masters in business administration (MBA) degree.