Effective utilization of designed patterned (Motifs) fabrics in garment construction: dressmakers in Ghana as a case

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MARCH, 2019
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Most fabrics used in Ghana have communicative values, especially the African prints and must be portrayed as such. It has been observed that although consumers and garment designers are able to choose fabrics in terms of colour, style, trend, among others, most dressmakers overlook the need to match motifs in the fabric during garment construction. This study therefore aimed at improving the effective utilization of designed patterned fabrics in garment construction by providing a simple practicable repeatable learning methodology for Ghanaian dressmakers. To achieve this, the following objectives were set: to assess dressmaker’s level of competence (Skills and Knowledge) in designed fabric in garment construction; identify the various methodologies they use in garment construction; formulate an innovative fabric utilisation methodology that addresses the mismatching of motifs by the dressmakers and test the new methodology formulated through an expository workshop on some selected dressmakers to ascertain its efficacy. The study adopted qualitative approach and employed descriptive and action design to purposively and conveniently assess 63 dressmakers at Awoshie/Anyaa zone of GNDTA. The ADDIE instructional model was used as the framework in formulating the methodology. Data were collected using semi structured interviews and observation. Findings from the study revealed that majority of the dressmakers had no knowledge in pattern arrangement and lacked the skills in manipulating effectively motifs in the designed patterned fabrics to match in all the parts of garments. To stem the identified problems, innovative principles were formulated by the researcher and their efficacy tested during a series of workshops proved successful. It is recommended that the researcher in collaboration with GNDTA and textiles firms should frequently organize seminars, workshops and fora for dressmakers, textiles and fashion students in SHS, tertiary levels and make available a manual from the formulated principles.
A thesis submitted to the Department of Integrated Rural Art and Industry in the Faculty of Art College of Art and Built Environment, in partial fulfilment of the requirements for the Degree of Master of Philosophy.
Utilization, Designed patterned, Fabrics, Ghana