Game theory model of consumers response to service offers. a case study of MTN-Ghana and Vodafone-Ghana in the Tamale Metropolis

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April 2015
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Telecommunication and mobile phone usage for that matter have assumed a centre stage in the Ghanaian economy like any other economy the world over to a degree that its possession is increasingly becoming a necessity. The situation resulted to serious competition among Service Providers in the sector in their quest to control the market. The objectives of this thesis are to model consumers' response to the service offers employed by two Mobile Service Operators using game theory as well as to determine the optimal strategies and utilities of the considered firms. These operators included the MTN and Vodafone-Ghana. We compared their selected service offers to determine how consumers react to them. The Lemke Howson Algorithm was used to solve the model and Nash Equilibria of the game were determined. The optimal strategies and utilities of the competing firms were obtained.
A project report submitted to the Department of Mathematics, Kwame Nkrumah University of Science and Technology, Kumasi, in partial fulfillment of the requirements for the Degree of Master of Philosophy in Applied Mathematics (Mphil.), 2015