Green supply chain management and green performance; the moderating effect of radical green strategy

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This study examines the deployment of green supply chain management (GSCM) practices and its effect on green performance in Ghana, an emerging economy. The main problem of the study emanates the fact that extant studies only consider the relationships among GSCM practices within the context of organisational or business strategy but have not been much explored in the Sub-Saharan context and their effect on green performance. The main purpose of the study was to test the direct path from green supply chain management practices to green performance and then the moderating effect of radical green strategy on the relationship. Using simple iii random and convenience sampling techniques to select a sample of 100 respondents who were staff and management of selected firms in the Western region, questionnaire was administered to them as them data gathering instrument. The findings revealed that the firms employ green supply chain management practices in their operations. It further revealed that out of the four independent variables (green purchasing, ecological design, green production and reverse logistics), only ecological design and reverse logistics had positive and significant effects on green performance Also, radical green strategy is to a large extent achieved by firms in the Western region. Even though radical green strategy has an impact on green performance, it does not moderate the relationship between green supply chain management practices and green performance. Therefore, it can be concluded that radical green strategy does not moderate green supply chain management practices to impact on green performance. As such, it implies that firms should focus on been innovativeness in purchasing products that are environmentally friendly, adopt reverse logistics practices in their operations as well as management thoughts should be green-orientation so as to contribute the firm’s green performance.
A thesis submitted to the department of department of supply chain and information systems, institute of distance learning, in partial fulfilment of the requirements for award of degree of master of science in (procurement and supply chain management)