Impact of Firm Innovativeness on Performance of Micro and Small Family Business in Ghana: The Moderating Role of External Characteristics

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AUGUST, 2016
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The general and development objective of the study was on the impact of firm innovativeness on performance of micro and small family businesses in Ghana: the moderating role of external characteristics. Over the past decades, micro and small and medium scale enterprises (SME) have contributed immensely to the growth of Gross Domestic Product (GDP) in Ghana hence guarantee employment, stable income and growth. The government through economic restructure programmes introduced policies that improved on the country’s trade agreement that has resulted in the competitiveness of micro and small enterprises in the global market. Structured questionnaires were used to collect primary data and analysed for the study. In all, 200 small family businesses (SFB) found in various activities with a maximum of 10 employees part took the study through purposive-random sampling approach. Data collected were expressed quantitatively to enable comparative and statistics inference using Statistical Package Social Service (SPSS) and regression analysis were then performed in analysing the perceived moderating effect of the firms’ innovation and external characteristics on performances. The study realised that the impact of innovativeness on small family firm performance is positive. Product, technology and customer services innovation generally have positive effect on micro and small family firm performance. The strength of impact of innovativeness is dependent on external factors surrounding the business.
A th‎‎esis s‎ubmitt‎‎ed to th‎‎e D‎‎ep‎artm‎‎ent of M‎ark‎‎eting ‎and Corpor‎at‎‎e Str‎at‎‎egy of th‎‎e Kw‎am‎‎e Nkr‎um‎ah ‎Univ‎‎ersity of Sci‎‎enc‎‎e ‎and T‎‎echnology in p‎arti‎al f‎ulfillm‎‎ent of th‎‎e ‎aw‎ard of th‎‎e d‎‎egr‎‎e‎‎e of M‎ast‎‎er of B‎usin‎‎ess ‎Administr‎ation (Str‎at‎‎egic M‎an‎ag‎‎em‎‎ent ‎and Cons‎ulting),