An evaluation of investment promotion strategies in Ghana

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The goal of the study was to assess strategies or activities used to promote direct investment in Ghana. This has been done with three objectives in mind. Firstly to examine activities used to market Ghana as an investir.ent location. Secondly, to examine the extent of services provided to investors and thirdly, to examine investment climate in Ghana. Data for this research work were gathered through literature search, questionnaire and personal interviews. The findings of the study indicate that activities used to market Ghana are associated with a lot of weaknesses. Also investor assistance services as well as investment incentives have had low positive impact on investors. The investment climate in Ghana is still not attractive as it is characterized with economic instability, infrastructure and institutional problems. Thus investment promotio1 strategies in Ghana are not effective. It is recommended that some essential promotional activities such as better ways of targeting investors, advertising, and provision of after investment service that are absent in Ghana should be put in place and GIPC should be strengthened to promote investment effective in Ghana. A so investment climate should be improve through proper macroeconomic management, institutional and administrative efficiency to enable investment promotion in Ghana.
A thesis submitted to the Board of Postgraduate Studies, Kwame Nkrumah University of Science and Technology, Kumasi in partial fulfilment of the requirement for the degree of Master of Science in Development Policy and Planning, 2002