Customer Perception and Acceptability on the Use of Prepaid Metering System in Accra West Region of Electricity Company of Ghana

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The study examined customers’ perception and acceptability on the use of Prepaid Meter in Accra West Region of ECG. The main aim of this study was to improve customer acceptability by determining the level of acceptability of Prepaid Meters, analyse the factors customers considers before accepting the use of Prepaid Meters, and determine management strategy in promoting prepaid usage. Research design adopted for the study was the descriptive method. Both primary and secondary sources of data were used with questionnaire as the main instrument for collecting primary data on customer acceptability, factors customers perceive before accepting the use of prepaid meters. The stratified sampling method was used to categorise customers into the type of tariff whether domestic or commercial. A total sample size of 391 were drawn out of 18,000 customers in a district. One of the major findings of the study is that customers consider a number of factors before accepting the prepaid meter for use and these include user friendliness of the prepaid meter, durability of the prepaid meter and access to prepaid meter vending points. It is therefore being recommended that management should consider improving durability and access to prepaid meter vending points in order to improve customer acceptability on the use of prepaid meters.
A Thesis submitted to the Institute of Distance Learning, Kwame Nkrumah University of Science and Technology, Kumasi in partial fulfillment of the requirements for the degree of Commonwealth Executive Masters of Business Administration, September-2012