Assessing the impact of communication on stakeholder management: A study of selected project executed by the Sekondi-Takoradi Metropolitan Assembly

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November 2019
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ABSTRACT Communication is the first principle of stakeholder engagement. Communication with stakeholders help to build an understanding of the PM’s goals and the benefits to the stakeholders help PMs to achieve those goals. Communication with investors and shareholders helps you attract the funding they need for important investments. The consequences of ineffective communication between project team and other stakeholders can be devastating. The aim of research is to assess the impact of communication on stakeholder management with focus on selected project executed by the Sekondi-Takoradi Metropolitan Assembly in Ghana. Telephone, legal documents, reports, face to face and e-mails are the main communication channels in stakeholder management. Furthermore, vested interest, stakeholder knowledge and project monitoring are the key factors influencing stakeholders’ communication in project performance. Also, the major barriers to effective communication are found to be; Lack of concreteness of information, Faulty communication tools and Lack of consideration for audience and other stakeholders. The following recommendations were however suggested; the use of faulty communication tools should be highly discouraged and the habit of using good and effective communication tool should be encouraged, audience and stakeholders should be given enough consideration when communicating important message. This will ensure that messages are well circulated and the intended meaning of the message will not be harmed. Also the outcome of the study calls for an improvement of telecommunication since it was ranked as the most preferred medium of communication in this regard.
A thesis submitted to the Department of Construction Technology and Management, Kwame Nkrumah University of Science and Technology, Kumasi in partial fulfilment of the requirements for the Award Degree of Master Of Science in Project Management
Communication, stakeholder engagement