Reverse Logistics And Organizational Performance In The Packaging Industry: The Mediating Role Of Consumer Commitment

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Reverse logistics is a crucial part of green supply chain management, which is seen by businesses worldwide as the answer to persistent environmental concerns. Its impact on business performance operations has received considerable attention in literature. It is on the strength of this background that this study aimed to assess the mediating role of consumer commitment in the relationship between reverse logistics and organizational performance. The study was conducted using the packaging industry of Ghana as a case. Primary data was utilized with questionnaires at the main data collection tool for the study. The data were analysed quantitatively with the help of SPSS and Smart PLS. Descriptive statistics, correlation and regression analysis were used to describe and analyze the data. The study utilized the Cronbach’s alpha to assess the internal consistency of the measuring constructs for sound statistical analysis. Findings of the study revealed that there are practices to collect the packaging, practices of providing transportation to collect and dispose of products and packaging, the practices of outsourcing resources to return products at the end of the life cycle in the packaging industry. Findings also revealed a positive and significant relationship between reverse logistics and organizational performance. It was also revealed that consumer commitment failed to mediate the relationship between reverse logistics and organizational performance. This study therefore recommends to the management of the packaging industry to build strong relationship and commitment by improving their services with the consumers as it has the tendency to enhance their reverse logistics practices. Again, owing to the fact that reverse logistics enhance environmental sustainability, various policy makers must put in place measures that will prompt various firms to practice reverse logistics in Ghana.
Thesis submitted to the department of supply chain and information systems, knust school of business, in partial fulfillment of the requirement for the award of the degree of master of science (logistics and supply chain management)