The Impact of Speed banking on Savings Mobilization; A Case Study of First Capital plus Bank in Kumasi Metropolis

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August, 2016
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Electronic banking (E-banking) has brought about a revolution in the functioning of banks as it offers major opportunities to banks and their customers. This study therefore seeks to examine the impact of Speedbanking (E-banking) on savings mobilization in the banking industry; a case study of first capital plus bank in Kumasi metropolis. Appropriate frequency tables and charts were used. Seventy (70) structured questionnaires were administered to customers of E-banking products and some banking staffs to gather information. The study indicated that 78.3% of respondents used E-banking products very often and had different types of E-banking products. The study also identified the main E-banking products of the bank namely: Speed banking, ATM, SMS alert, Ezwich and Internet banking with most respondents (40.00%) prefer Speed banking relative to other E-banking products. From the study it is obvious that promotion of E-banking with the bank, secured systems with the bank, ICT competencies within the banking industry and availability, cost of appropriate interoperable systems, support from top management and fast responsive customer service are some of the critical factors that had affected the adoption of E-banking at FCP. The study showed that network failure from internet connection is the major challenge facing customers using E-banking products from FCP. The study however revealed that there is a promising future for E-banking in Ghana. The study also revealed that E-banking has contributed tremendously to saving mobilization at FCP. Some recommendations made based on this study include vibrant client education on the use of E-banking (Speedbanking, ATM etc.), introduction of more point of sale terminal of the Speedbanking cards, reduction of charges associated with subscription to any of the E-banking services.
A Thesis Submitted to the School of Business, Kwame Nkrumah University of Science and Technology (KNUST), Kumasi, in partial fulfilment of the requirements for the degree of Executive Masters of Business Administration (EMBA).