The Effect of Organisational Culture and Organisational Structure on Product Commercialisation Behaviour at Building and Road Research Institute (BRRI)

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August, 2016
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Product commercialisation since its introduction in 1995 at BRRI as a result of dwindling government subvention has not made the needed impact it deserved. This study therefore sought to assess the effect of organisational culture and organisational structure on product commercialisation behaviour at Building and Road Research Institute (BRRI).A sample size of hundred and five (105) staffs including management was selected and self- administered with questionnaire using non-probability sampling technique with emphasis convenient sampling. On organisational culture and product commercialisation behaviour at BRRI showed that on an average the respondents did not agree that it received the needed attention it deserved at BRRI with t(101)= 51.442, and p< 0.05. Again the study revealed that management should get all employees to become committed to their work, feel a sense of ownership, and have input especially R&D and Marketing departments. The consistency trait gave out a t=38.750, df=101, (2-tailed) or the P-value<.000 and a mean difference of 3.252 meaning that on an average most of the respondents did not agree that it received the needed attention it deserved. Therefore, BRRI should have a “strong” culture that is highly consistent, well coordinated and well integrated as far as organisational structure and product commercialisation behaviour is concerned. BRRI should pay attention to adaptability trait like organisational learning, scan their external environment well and respond to the ever-changing needs of its customers and other stakeholders, and be more proactive in dealing creating change and organisational learning issues. The study recommended that BRRI should build its internal capacities in machinery and equipments to address customer-oriented, innovation oriented and competitor-oriented behaviours.
A thesis submitted to the Department of Marketing and Corporate Strategy of the Kwame Nkrumah University of Science and Technology in partial fulfillment of the award of the degree of Executive Master of Business Administration, (Strategic Management- Option)