Effects of Data Analytics on Business Model Innovation: The Mediating Role of Knowledge Acquisition

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The study's goal was to examine the mediating function of knowledge acquisition between data analytics and business model innovation in SMEs in developing economies. Quantitative data was gathered using cross-sectional surveys with a view toward inference and analyzed using inductive logic. The study focused on small and medium-sized enterprises (SMEs) in the Eastern Region of Ghana, whether they were engaged in manufacturing or providing services. By using a purposive sampling technique, data was collected from 384 knowledgeable employees on the study's major topics. The study proved the hypotheses by using SEM (SmartPLS 4). The data was summarized using descriptive statistics. The findings revealed that data analytics capability has a positive and significant effect on business model innovation among SMEs. Knowledge acquisition was shown to have a significant influence on business model innovation, and it was also found to mediate the relationship between data analytics capabilities and business model innovation. Therefore, this suggests that business model innovation in SMEs should benefit from managers' greater openness to acquiring data analytics knowledge and skills.
A thesis submitted to the Department of Supply Chain and Information Systems, Kwame Nkrumah University of Science and Technology, Kumasi, in partial fulfillment of the requirements for the award of the degree of Master of science in logistics and supply chain management