Assessing the effects of communication and internal stakeholder management on the delivery of Corporate Social Responsibility Projects

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November, 2019
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Communication and Stakeholder management are key in project delivery as they attempts to address some of the problems faced in the construction industry. The study examined the effects of communication and stakeholder management on the delivery of Corporate Social Responsibility (CSR) projects. Focusing on MTN Ghana CSR projects, structured questionnaire were designed and administered to key personnel in the management of CSR projects of MTN. The data collected was analyzed using Relative Importance Index (RII) and other descriptive statistics. The results revealed that the communications management practices of MTN-Ghana in CSR projects include ensuring proper and frequent communication with all stakeholders of CSR-project(s); ensuring that favorable corporate CSR decisions and actions are communicated effectively to the company’s stakeholders; engaging stakeholders in CSR decision makings and inviting and establishing frequent, systematic and pro-active dialogue with stakeholders, i.e. opinion makers, corporate critics, the media, etc. The internal stakeholder management practices also include formulation of strategies to manage/engage managers and employees (internal stakeholders), and engaging the company ensures managers and employees are ethical and socially responsible. The effects of communications and internal stakeholder management on the delivery of corporate social responsibility projects include the following: the CSR-project(s) are always completed to the satisfaction of a majority of the project stakeholders, CSR-project(s) always meets specified standards and qualities and CSR-project(s) conducted by the company are able to meet their time and cost requirements. Based on the above it was recommended that firms should take communication and stakeholder management serious.
A Thesis submitted to the Department of Construction Technology and Management, Kwame Nkrumah University of Science and Technology, Kumasi in Partial fulfilment of the requirements for the award degree of Master of Science in Project Management.
Communication management, Internal Stakeholder management, Corporate social Responsibility