Activities of untrained artists and their effects on advertising in the Kumasi Metropolis.
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Date
August, 2009.
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Abstract
Art is a necessity in advertising but most Ghanaians do not really appreciate the significance of
art in an advertisement. For this reason they use untrained artists for their advertisements, who
end up producing poor advertisements. The people within the Kumasi metropolis patronize the
services of untrained artists because of low fees. As a result, untrained artists are gradually
taking over the advertising industry in Kumasi. In this study, the descriptive method of
qualitative study was used to undertake the research. After the research, the researcher found out
that the works of untrained artists affect advertising because their works reduce the high
standards of advertising. This, however, denies clients from getting the full benefit of
advertising. Also, after criticising, appreciating and documenting the works of untrained artists, it
was realized that most of their works had poor creative concepts poor layout and illustration.
This thesis finally recommends that perodic and less expensive courses and Awards Night should
be organised for the untrained artists in Kumasi so that they can learn and be motivatied to
produce good advertisement for their clients.
Description
A thesis submitted to the School of Graduate Studies, Kwame Nkrumah University of Science
and Technology Kumasi in partial fulfillment of the requirements for the degree of Masters of Arts on