The impact of acquisition on employees satisfaction (Case study of Ecobank Ghana Limited)
Merger and acquisition in a competitive banking environment can be a vital success factor for competitive advantage. The study examines the impact of acquisition on employee satisfaction within the Ghanaian banking industry with specific focus on the acquisition of The Trust Bank (TTB) by Ecobank Transnational Incorporated (ETI). The study used descriptive research design. The research population comprised management and staff of the new Ecobank Transnational Incorporated (ETI) who were present before the acquisition within the year 2016 and was 505 according to new ETI human resource archive (2016) out of which a sample size of 150 was chosen. The sources of data included primary and secondary data. The researcher adopted purposive sampling techniques in soliciting information for the study. Statistical package for Social Science (SPSS) and Microsoft excel was used in analyzing the data. The study established that, nature of acquisition had a significant positive impact on the employee satisfaction and that the nature of acquisition had a 59.8 % chance of explaining the satisfaction of employees. Thus if the acquisition process is not well managed, staff and management might leave the company and also at extreme cases might decrease their rate of work output (performance) no matter how hard the bank try to retain them. The study finally and mainly recommended that, during post acquisition period, management of new ETI must align organizational culture and management vision so as to enable employee behaviour results in the achievement of organizational goals. Again, given that organizational culture to a large extent determines the performance and satisfaction of the employees. Therefore, it is in the interest of the new ETI to eliminate negative factors that slow down employee performance and satisfaction during post acquisition period in order to foster a positive workplace environment.
A thesis submitted to the Department of Marketing and Corporate Strategy, School of Business KNUST in partial fulfillment of the requirements for the award of Master of Business Administration (Strategic Management and Consulting),