Franchising in the retailing of petroleum products in Ghana: prospects and challenges: a case study of shell retailers in Ashanti region

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The importance of the development of the private sector is the engine of growth of the economy of Ghana cannot be over-emphasized. Since greater attention is being given to this sector, individuals and groups are found engaged in all form of private business initiatives. One such area is the retailing of petroleum products which has been a phenomenal increase in the last ten years. The sector had been dominated by the major Oil Marketing Companies like Shell, Total which has emerged with Mobil) and Engen. The entry mode and operating system of one of these companies (SHELL), its prospects and challenges to those who do business with it (SHELL) is research into in this work. Open-ended and closed-ended questionnaire was prepared as a major instrument used to sample information and views on a sampled population of twenty (20) retailers. Primary data was collected through interviews guided questionnaire and focus group. The analysis of the primary data was done by using charts and tables. Descriptive method was used to summarize the findings and conclusions.
A dissertation presented to the KNUST School of Business Studies Kumasi, in partial fulfilment of the requirement for the award of degree in Executive Master of Business Administration, 2008