Effective stakeholder management and project delivery: A case study on mondelez cocoa life project in Antwima Mponua District
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Date
2021-06-24
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Abstract
The research aimed at investigating the impact of poor stakeholder management on project
delivery and how important it is to ensure effective stakeholder management during
project execution. And in achieving this aim the objectives set were; to identify the impact
of poor stakeholder management on project delivery and to identify the strategies to
effective stakeholder management in enhancing a successful project delivery. The
research adopted the quantitative strategy. Data was obtained using questionnaire and a
sample of sixty (60) respondents was considered for the study. The researcher purposively
selected stakeholders and this included managers of project, Assembly members, Opinion
leaders, Consultants, members of communities, media and professional bodies, after
administering the questionnaire, the data returned was 50. Therefore, a sample size of 50
respondents was used for conducting the study. The data was analyzed and presented using
the Statistical Package for Social Scientists (SPSS) and Microsoft Excel software’s and
the data was further analyzed using the Mean score ranking and the Relative Importance
Index. It resulted in the research that the main impact of poor stakeholder management
was: Project delays (Time overruns), Negative response from stakeholders during project
execution, Poor project delivery, and the development of poor communication. These were
the first four elements that were ranked. The other factors were also selected by
respondents. In the second objective, ten strategies were presented to respondents and after
the answers from respondents, the Relative Impotence Index was used to analyze the
strategies and the first three most selected strategies were: Management must address
stakeholder issues very well and also ensure that the needs of stakeholders are considered
when undertaking projects, Reactions and conducts of stakeholders must be tested to
identify genuine stakeholders who must be selected and treated well during project
execution and the third strategy was Project managers must not monitor stakeholder’s
performance only when there is a negative development but rather stakeholder’s activities
must be monitored frequently and also be assisted by giving advices when needed. All the
other strategies were also selected by respondents even though these strategies were
ranked first. These objectives helped in attaining the main aim of the study.
Description
A thesis submitted to the Department of Building Technology, College of Art and Built Environment, in partial fulfillment of the requirement for Degree of Master of Science.
Keywords
stakeholder, management, Project delivery, stakeholder management