Environmental pressure, green logistics strategy, and sustainability performance: the moderating roles of ownership origin, top management environmental orientation, and competitive intensity

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Due to the significant environmental danger that business operations cause as a result of traffic congestion, carbon monoxide emissions, disposable packaging materials, the use of scrapped harmful materials, and numerous pollutants, it has become more necessary than ever to adopt sustainability strategies. Hence, as a consequence, businesses everywhere are under pressure to change their operations to be more sustainable while balancing social, economic, and environmental issues. Therefore, the aim of this study was to find out how market and non-market environmental pressure affects the use of green logistics strategies and sustainability performance on all fronts: economic, environmental, and social in ghanaian manufacturing firms. Additionally, find out how the relationship is influenced by the moderating roles of competitive intensity, top management's environmental orientation, and ownership origin. To wit, the study employed a quantitative research method and used purposive and convenience sampling techniques to draw out a sample for the study. Questionnaires were sent to the sampled manufacturing firms. The 220 valid returned questionnaires were analyzed using spss and smart pls software. The results from the data analyses revealed that both market and non-market environmental pressure influences the adoption of green logistics strategy. The study also found out that, gls positively influence the sustainability performance. The study also revealed that competitive intensity, firm ownership origin, and top management environmental orientation had no significant moderating role on the relationship between environmental pressure and green logistics strategy. This study also adds to the body of knowledge by revealing that, green logistics strategy negatively mediates the relationship between environmental pressure and sustainability performance. Finally, further studies can use firm ownership origin, top management environmental orientation and competitive intensity as moderators or mediators between green logistics strategy and sustainability performance.
A thesis submitted to the department of supply chain and information systems, knust school of business, in partial fulfillment of the requirement for the award of the degree of master of philosophy in logistics and supply chain management