Liberalization of internal purchasing of cocoa and marketing efficiency in Ghana

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The goal of the study was to analyze the liberalization of the internal purchasing of cocoa in Ghana and it’s effect on marketing efficiency. This has been done with three objectives in mind. Firstly to review government policies that have affected the cocoa industry. Secondly, to analyze the current and evolving marketing and pricing systems in the cocoa industry and thirdly, to identify and evaluate challenges currently faced by the cocoa sector in relation to marketing. Data for this research work were gathered through literature review, questionnaire and personal interviews. The findings of the study indicate that the liberalization of the internal purchasing of cocoa has enhanced the operational efficiency of cocoa purchases and delivery, however COCOBOD still adopts the top-bottom approach to decision making and most of the times, LBCs do not participate in the decision making. The major challenges faced by the cocoa industry is characterized by: lack of information; resistance of established institutions and monopoly. It is recommended that there should be improved government policies in further liberalizing operations of CMC, involving all stakeholders in decision making and dissemination of adequate information, this study recommends further policy options in the following areas; financial infrastructure, capacity building, legal system and increasing institutional efficiency.
A Thesis submitted to the Board of Postgraduate Studies Kwame Nkrumah University of Science and Technology, Kumasi in partial fulfillment of the requirements for the degree of Master of Science in Development Policy and Planning, 2005