The impact of corporate social responsibilty reporting on a firm’s value; case study of HFC Bank Ltd, Accra.
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Date
2016-08
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KNUST
Abstract
The study sought to provide reliable information relative to how CSR reporting affects the value of a firm. The objective of the study was to analyze how over time stock price react on the Ghana Stock Exchange to the reporting of CSR initiatives by HFC Bank using Event Study method. The study used the Mixed Research Method – a combination of qualitative and quantitative research designs – and sampled 50 employees of HFC Bank using the stratified sampling method. After data collected was analyzed using Excel and SPSS, it emerged that CSR reporting had positive impact on share price. Time-Series data analyzed for the years under review suggests that CAAR for event window is always greater the pre-event period CAAR. The study concludes that CSR reporting positively affects the value of firms and also CSR increases the reputational capital (Goodwill) of businesses. Based on these findings, the study recommends that, firms must integrate CSR reporting into its CSR programs. It must be reported quarterly on radio, television, newspapers, social media, websites etc. This will enable organizations to make known its contribution to socioeconomic development to most of its customers and prospects as well as beneficiaries of its CSR initiative.
Description
A Thesis Submitted In Partial Fulfillment Of The Requirements For The Award Of Master Of Science Degree In Accounting.