Organizational change as a tool for enhancing organization development. A case study of Coca-Cola bottling company limited
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Date
2015-07
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KNUST
Abstract
hange is seen as an essential ingredient for the growth and development of organizations.
The purpose of the study was to assess change as a tool for enhancing organizational
development in Coca Cola Bottling Company Ltd. In terms of methods, a Case study
explanatory design was adopted for the study. The mixed approach was used in analyzing
the data for the study. Sources of data were from both primary and secondary sources. One
hundred and fifty of management, staff and customers (suppliers) of Coca Cola Bottling
Company Ltd were sampled for the study. The results of the study indicated that Coca
Cola Bottling Company Ltd has undergone some changes. Some of the changes were:
changes in line of reporting, changes in the parking of finished products, reshuffling of
employees and management and introduction of new product line. Both management and
employees were involved in the decision for change process. It was established that most
commonly used measures for the achievement of results are effective communication,
employees‟ commitment, leadership effectiveness, employees‟ care, sense of
accountability, customer centricity and organizational learning and innovation. It was also
seen that high ranking officials of Coca Cola Bottling Company Ltd. resist to changes that
will affect them but employees believe that the change will have great significant impact
on the company. Junior employees, however, felt that their involvement for the change
was significant and should be encouraged. The study recommended that top managements
should be sensitized on the importance of accepting organizational change. Change
embraced by the company should be in line with the trend in technology. The company
should also monitor measures for effective implementation of change to ensure high level
of productivity
Description
Thesis submitted to the Department of Marketing and Corporate Strategy, Kwame Nkrumah University of Science and Technology (KNUST), in partial fulfilment of the requirement for the degree of Master of Business Administration