The effectiveness of project management practices and performance in the beverage industry in Ghana: A case of coca cola company

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Project management’s fundamental concern is to effectively and efficiently execute projects to meet requirements. At the same time, challenges in managing projects are seen as a key feature, which affect project management framework. This study assessed the effectiveness of project management practices and performance in the Coca Cola Company in Greater Accra Region of Ghana. Specifically, the study achieved these objectives: to identify the project management practices in the Coca Cola Company, to identify the project management performance criteria in the Coca Cola Company, and to identify the project management implementation challenges in the Coca Cola Company. The study used fifty (50) employees in the Coca Cola Company. The instrument for the data collection was developed by the researcher, and preceded by a pilot study. The pilot study was initially conducted in a similar beverage industry to ascertain its validity and the reliability. The study used primary source. Data generated was analysed using the mean score ranking. The study found that executing projects in the beverage industry is not an easy task and that project management practices, performance and implementation challenges are seen in various forms ranging from project vision to consumer satisfaction. The study found that defining project vision is the greatest project management practice problem in the company. Again, the study found that the company has excellent project performance criteria mostly ensuring that consumers satisfaction is maximized. Interestingly, the study found that managing the manufacturing process is the most serious. Based on the findings, it is recommended that project management skills are developed to solve practical challenges to enhance the benefits of the company and consumers. Also, it is recommended strongly that the project team members be given the required project management orientation and training in order to improve their performance and project delivery
A thesis submitted to the Department of Construction Technology and Management, College of Art and Built Environment in partial fulfillment of the requirement for the Degree of Master of Science.
Project Management,, Beverage Industry, ffectiveness, performance